Activision (Call of Duty Mobile)
Defining clear differentiators and a distinct, ownable brand voice for Call of Duty®: Mobile — then maintaining that clarity while continuously evolving messaging across campaigns, seasons, and growth initiatives.
THE UNLOCK
I built a durable messaging system and voice framework that internal teams could use with confidence, ensuring consistency across the ecosystem while still leaving room to push boundaries through fresh campaign concepts and bold copy.
The result was a voice that could flex across initiatives without ever losing its edge.
Premium without the pressure.
Skills a little rusty? No sweat. With plenty of modes to choose from, you can drop in, let loose, and level up at your own pace.
Squad up or go rogue.
Deep gameplay variety and a roster of community competitions make CODM the ultimate battleground for lone wolves, full squads, and everyone in between.
Messaging strategy
Proof points
Value proposition
Tone of voice guidelines
Campaign strategy/copy
Message testing
ROLE:
Lead Messaging Strategist
Senior Copywriter