Isla Beauty
Shifting the founders away from a generic transparency narrative and toward a distinct, memorable point of view.
THE UNLOCK
Partnering with our brand strategist, I created B2B and B2C messaging that moved past beauty-industry clichés and anchored the brand in a straightforward, ownable truth retailers could move and consumers could feel.
B2C: Beauty, passport-stamped.
From Switzerland to South Korea, Italy to Australia, we go where breakthroughs happen. Because partnering with the world’s best labs and experts makes a world of difference for your skin.
B2B: We go where breakthroughs happen.
From Switzerland to South Korea, Italy to Australia, our products are developed through a network of leading skincare labs — each chosen for what they do best and the people who bring it to life.
Tone of voice guidelines
Proof points
Value proposition
Copy bank
ROLE:
Lead Messaging Strategist
Senior Copywriter